It might be time to get digging

You do it for your dates, your daycare, and any home repair company - but when was the last time you searched your own name?

You can bet that any savvy client is going to do an in-depth online search, so it's important to beat them to the punch. But if nothing shows up, is that good, or bad?

Here’s my key pieces of advice for having a secure, yet prominent online profile - and what to watch out for. 

  1. Think you’re ahead of the game because nothing comes up with your name? Think again. If you can’t find you, neither can potential clients.
  2. Online reviews matter. Just like you’d check out a restaurant rating, it’s important to know what people are saying about you. Ask your clients to share their thoughts on working with you with an easy (automated!) follow-up email post-sale, and ensure those reviews are easily searchable online by linking them on your website. Make sure when someone searches Your Name + Real Estate, your website is listed. This is where having a unique name, or company name can come in handy, as well as ensuring you’re using the right search terms on your website and online profiles.
  3. Just because you untagged yourself from those embarrassing photos doesn’t mean they’re gone. Contact old friends on Facebook, Instagram, and any other channels, and get them to remove photos entirely if they’re problematic. 
  4. Keep things fresh. If you haven’t updated your LinkedIn profile in years, that’s a great place to start.
  5. Get your name out there. Whether through writing guest blogs, media interviews, or award listings, the more your name appears online for things you’re proud of, the more those hits will be featured over things like your high school graduation announcement your mom just couldn’t resist posting.

Looking for more advice on how to improve your online profile and overall business? Let’s talk.. Now - get searching!

Why you should brand your biggest asset: you

You may think your award-winning smile is enough to win you clients - but consciously or not, your clients are drawn to your brand - not your dentist's hard work.

Brands aren't just for big business - and they're more important than ever when it comes to breaking out from the pack. In this post, I've shared five reasons why your personal brand is key, and how I can help you create a compelling one.

  1. It makes you stand out

For better or worse, a strong personal brand distinguishes you from the crowd. There are thousands of agents for clients to choose from, so what’s going to make them choose you? TIP: it’s not going to be because you love what you do.

  1. It makes business decisions easier 

Are you serving baguettes and wine at neighbours-only open houses? Perhaps you go for a personal touch and bring homemade lemon loaf to public open houses Or maybe you take public transit with your client’s to show them you’re environmentally friendly. Whatever your niche is, a good personal brand lets you lean into it from every possible angle. 

  1. It creates consistency

From your website to your business cards, your social media to your headshot, your branding should be consistent. Going for a dominant, win-at-all-costs approach? Stick to reds and serious photography. Showing a friendlier side? Lighter blues and big smiles are where it’s at. 

  1. It makes you reliable

Word of mouth is your biggest asset, and it’s important to create an image that aligns with what you’re actually selling. If clients hear no one manages an offer night like you do, make that part of your brand - it’s why they’re calling you.

  1. It brings you the right type of clients

Listen - we’ve all had clients we’ve worked with that we might not have sought out. But don’t you enjoy your work most when you’re working with clients you get along with and have similar values to? When you put your personal brand out there, you’ll attract clients who go about things the same way, and you’ll both have a better time working together.

If you’re not sure what really sets you apart, or what goes into creating a personal brand, you’re not alone. Book a call with me and together we can develop a strong and compelling brand that sets you apart, and makes you feel confident.

Let’s talk self-auditing

There's nothing like a good audit to get your juices flowing, am I right?

Believe it not, no, I'm not joking. Completing a self-audit is one of the most helpful (and satisfying) tasks you can do, and one of the easiest ways to give your business a facelift while keeping costs low.

This process can seem overwhelming, but here are three great places to start.

  1. Gather all your materials and assets

As Marie Kondo knows, it’s tough to evaluate what you have if it’s not all together. Start by compiling all your materials, from your website, to your latest take-homes, to your online profile bios and any advertising materials. Are they all saying the same thing, or do they look like they could be from multiple agents? Do you have more materials than you really need?

  1. Ask for reviews

Your clients and coworkers might be your strongest critics, but they should also be your biggest advocates. Consider sending out an anonymous survey, or book one-on-ones (lunch should be your treat!) with a few trusted people, and find out what they loved - and didn’t love - about working with you. Did they find you emailed way too frequently? Missed sending them important listings? Or did they love how organized you were and how you took the time to walk them through something new? The important thing here is to look beyond some of your best relationships, or you’ll risk getting a skewed opinion - remember, this is about improving, not giving yourself a pat on the back.

  1. Find your biggest areas for improvement

The best place to start is with the things that will make the biggest impact. This could mean anything from redoing your marketing materials so your key messages are clear and look consistent, or it could mean revising your selling strategy. Don’t let yourself get sucked into the small changes that, while easier to make, won’t make an impact on your bottom line in the same way that more daunting tasks can. 

If you’re not sure where to start on a self-audit, or want a professional opinion on what your biggest improvement options are, book a quick call with me and let’s talk.

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