While your clients might not be mind readers (although, that would really help with an offer price...), chances are, they’ll feel rushed or uneasy with the process if you're not organized.
When things are busy, there are lots of details to remember, and if you’re feeling rushed, every worry and anxious thought gets passed on to your client, no matter how many ‘Most Likely to Win an Emmy’ awards you won in high school.
I get it - real estate is stressful, and it's easy to get details mixed up. But if you want to ensure a consistent client experience, following my simple advice will go a long way.
Here’s my simple list of the most important things you can do to give your clients confidence in your abilities:
Worried about a family member’s health, an impending credit card payment, or your babysitter cancelling last-minute? That’s not your client’s problem. As hard as it is, do your best to leave your personal baggage outside of your work hours. If that’s not possible, see if someone can cover for you, or if you can reschedule a showing.
Issues with another agent? Don’t let your clients see you rattled. Interpersonal relationships - good and bad - are easy to pick up on, and it can be awkward for them to feel in the middle of a bad situation.
Before any client meeting, schedule in ten minutes beforehand to review your notes. Seriously - book it in your calendar! You’ll feel more prepared, and won’t be scrambling to find info while they’re waiting for you.
We’ve talked about it before - create a good database and use it! Those notes to check in on that I mentioned above? That includes your database, to check in on client info!
You probably got into real estate because you love people, and you love making the sale. Don’t forget those great feelings, even if you’re in a slump! You’re helping people find new homes and enter different stages of their lives, and that’s a huge honour to be part of. Enjoy yourself, and help your customers navigate what can be a stressful experience.
For help feeling confident and organized, read my other blog entries, or give me a call and we can work together on some systems personalized for you.
Find yourself stuck with what seems like endless small tasks for your clients? My friend, it's time to automate those small jobs!
The best way to do it? Spend the time (or have a professional do it for you), and set up a process that takes all those repetitive little tasks, and has them happen automatically. It's like magic, but you know, real.
There’s lots of little things we get sucked into every day, so I’ve outlined a few categories and examples to look into when automating your tasks.
Whether the above list seems overwhelming, or you’re hungry for more ways to save you time during your day, give me a call and let's evaluate how to make your business run more smoothly.
It's a classic scenario - you've got important plans you made weeks ago, when a client wants a last-minute showing.
a) Cancel all your plans immediately and book the showing. This could be it!
b) Tell them you'll book something for next week, and risk losing the sale.
c) Wait... there's another option?
You’re not alone if you find it tough to navigate your personal and work life balance. There are thousands of articles out there on how cell phones, social media, and competitive job markets have led to a lifestyle of always working. But trust me - creating some personal time doesn’t mean you have to risk losing your sales, and it’s critical when you run your own business.
Figure out how you like to work. If you’re a person that loves the thrill and excitement of closing that sale no matter what - at the risk of always being available to your clients - that's great. However, that work style may not work for everyone, and may not be sustainable in the long run. If you prefer having set hours that you respond to messages and clients, that's great too. You might find it easier to manage your personal life, but there could be implications from a client perspective as well. A lot of it will come from managing expectations and the communication you have with your clients. Be true to you: if you know you’re the kind of person that needs alone time - having a working model of "always on call" might not be for you.
In the long run, experts say time off to recharge is critical to your long term success. And as hard as it is, when you’re self-employed and feel like you should always be connected, remember: it’s okay to take some personal time.