Why you should brand your biggest asset: you
You may think your award-winning smile is enough to win you clients - but consciously or not, your clients are drawn to your brand - not your dentist's hard work.
Brands aren't just for big business - and they're more important than ever when it comes to breaking out from the pack. In this post, I've shared five reasons why your personal brand is key, and how I can help you create a compelling one.
- It makes you stand out
For better or worse, a strong personal brand distinguishes you from the crowd. There are thousands of agents for clients to choose from, so what’s going to make them choose you? TIP: it’s not going to be because you love what you do.
- It makes business decisions easier
Are you serving baguettes and wine at neighbours-only open houses? Perhaps you go for a personal touch and bring homemade lemon loaf to public open houses Or maybe you take public transit with your client’s to show them you’re environmentally friendly. Whatever your niche is, a good personal brand lets you lean into it from every possible angle.
- It creates consistency
From your website to your business cards, your social media to your headshot, your branding should be consistent. Going for a dominant, win-at-all-costs approach? Stick to reds and serious photography. Showing a friendlier side? Lighter blues and big smiles are where it’s at.
- It makes you reliable
Word of mouth is your biggest asset, and it’s important to create an image that aligns with what you’re actually selling. If clients hear no one manages an offer night like you do, make that part of your brand - it’s why they’re calling you.
- It brings you the right type of clients
Listen - we’ve all had clients we’ve worked with that we might not have sought out. But don’t you enjoy your work most when you’re working with clients you get along with and have similar values to? When you put your personal brand out there, you’ll attract clients who go about things the same way, and you’ll both have a better time working together.
If you’re not sure what really sets you apart, or what goes into creating a personal brand, you’re not alone. Book a call with me and together we can develop a strong and compelling brand that sets you apart, and makes you feel confident.